Kellogg's Frosted Flakes Video AD 4

Scott Wolf Kelloggs Frosted Flakes Commercial 1991

https://youtu.be/zor5G-dkwQ0

Product: Kellogg’s Frosted Flakes

Time Period: Published in 1991

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: People who like the sport of tennis.

Type of Claim:

·         The Vague Claim

o   The slogan, “They’re GR-R-REAT!” is not really separating the product from others. A lot of cereals are great.

·         Plain Folks

o   The message is to let people overcome their fears, the commercial tells the person to bring out the tiger in you. “You,” can mean any reserved, or fearful person from any ordinary family.

·         The Endorsement or Testimonial

o    The tennis player Scott Wolf, was featured in the ad.

·         The Compliment the Consumer Claim

o   Tony mentions to the celebrity that the cereal will , “Bring out the tiger in you,” against the other good tennis players.

·         The Water is Wet Claim

o   The commercial mentions that Kellogg’s Frosted Flakes can be used as part of a good breakfast. Any cereal can be part of a good breakfast, but it doesn’t mean another cereal isn’t.

Persuasive Appeals:

·         Pathos

o   The tiger is a cartoon, the encouragement the tigers gives, and the smiling in the commercial which would strike a happy emotion.

·         Ethos

o   The tennis player Scott Wolf, was featured in the ad.

·         Logos

o   No logos is used.

Possible Consequences:

A possible consequence is dislike for the celebrity. If someone doesn’t like the cereal; people take celebrities into consideration so if someone is a fan of the celebrity presented and the cereal doesn’t meet up to the expectations that had for it, it’s bad publicity for the celebrity as well as the brand Kellogg.  Message can be unrealistic, Kellogg using the slogan, “They’re Gr-r-reat!” can be misleading.  The ad is socially responsible, due to the fact that it’s targeting a sports audience. So for them to market their cereal is telling sports fans and kids to get active. The ad can undermine social change because of the racial pairing to the sport. Like, white people are good at tennis. 

Kellogg's Frosted Flakes Video AD 3

 1950s KELLOGGS' FROSTED FLAKES COMMERCIAL TONY THE TIGER

 https://youtu.be/v_0uVGtSGp4

Product: Kellogg’s Frosted Flakes

Time Period: Published in 1959

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: Music Lovers

Type of Claim:

·         The Vague Claim

o   The slogan, “They’re GR-R-REAT!” is not really separating the product from others. A lot of cereals are great.

·         Plain Folks

o   Any ordinary family could like music and cereal.

·         The “We’re Unique and We’re Different” Claim

o   The ad mentions the “secret” sugar coating to the cereal as if no other cereal has it.

·        ·  Magic Ingredients

  o Emphasizes the “special” sugar coating on the cereal.

  

Persuasive Appeals:

·         Pathos

o   The tiger is a cartoon, the humor in the commercial, and the smiling kids in the commercial which would strike a happy emotion.

·         Ethos

o   The boys in the commercial could be a real boys giving a testimony of how much energy the Kellogg’s Frosted Flakes provides.

·         Logos

o   The ad mentions that there are vitamins in the cereal.  

Possible Consequences:

        Message can be unrealistic, Kellogg using the slogan, “They’re Gr-r-reat!” can be misleading. The ad can undermine social change , due to the time period. Only white boys are shown on the commercial. The ad is socially responsible, due to the fact that it’s trying to point out all the good qualities of eating the cereal to a healthy and balanced lifestyle advantage. A possible consequence is racism due to the time period.

Kellogg's Frosted Flakes Video AD 2

1985 Kellogg's Frosted Flakes Commercial

https://youtu.be/FKwj7zoyB6g

Product: Kellogg’s Frosted Flakes

Time Period: Published in 1985

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: Surfers

Type of Claim:

·         The Vague Claim

o   The slogan, “They’re GR-R-REAT!” is not really separating the product from others. A lot of cereals are great.

·         Plain Folks

o   The message is to let people overcome their fears, the commercial tells the person to bring out the tiger in you. “You,” can mean any reserved, or fearful person from any ordinary family.

·         The Endorsement or Testimonial

o    The boy talking to the tiger could be an actual boy who likes Frosted Flakes.

·         The Compliment the Consumer Claim

o   Tony mentions to the boy that “they’ll do great” against the taunting boys on the beach because of the fact that they eat Frosted Flakes.

·         The “So What” Claim

o   The ad mentions that the cereal contains vitamins, but there are other cereals that have vitamins in them too.

·         The “We’re Unique and We’re Different” Claim

o   The ad mentions the “secret” sugar coating to the cereal as if no other cereal has it.

        ·  Magic Ingredients

  o Emphasizes the “special” sugar coating on the cereal.

Persuasive Appeals:

·         Pathos

o   The tiger is a cartoon, the encouragement the tigers gives, and the smiling in the commercial which would make kids happy.

·         Ethos

o   The boy in the commercial could be a real boy giving a testimony.

·         Logos

o   The ad mentions that there are vitamins in the cereal.  

Possible Consequences:

      Message can be unrealistic, Kellogg using the slogan, “They’re Gr-r-reat!” can be misleading. This ad can undermine social change because of the racial stereotypes, with the way the actors talk. Putting together a blonde being a surfer and talking a certain way. The possible consequences is stereotyping and a huge counterattack against it. The ad is socially responsible, due to the fact that it’s targeting a sports audience. So for them to market their cereal is telling sports fans and kids to get active and have a balanced breakfast by eating their cereal.

Kellogg's Frosted Flakes Video AD 1

Kelloggs Frosted Flakes "High Dive" 30 Sec

https://youtu.be/rbwm0gZhuAk

Product: Kellogg’s Frosted Flakes

Time Period: Published in 2000

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: People who are scared, or panicky

Type of Claim:

·         The Vague Claim

• The slogan, “They’re GR-R-REAT!” is not really separating the product from others. A lot of cereals are great.

·         Plain Folks

• The message is to let people overcome their fears, the commercial tells the person to bring out the tiger in you. “You,” can mean any reserved, or fearful person from any ordinary family.

·         The Water is Wet Claim

•   The commercial mentions that Kellogg’s Frosted Flakes can be used as part of a good breakfast. Any cereal can be part of a good breakfast, but it doesn’t mean another cereal isn’t.

Persuasive Appeals:

·         Pathos

o   The tiger is a cartoon which would make kids happy.

·         Ethos

o   No ethos is used.

·         Logos

o   No logos is used.

Possible Consequences:

            Message can be unrealistic, Kellogg using the slogan, “They’re Gr-r-reat!” can be misleading. There are some people out there in the world that can take fandom to the extreme.  A possible consequence is replicating actions. If a kid thinks Tony the Tiger can be brave by jumping off a diving board after eating cereal, a kid may taking that daring risk. This advertisement doesn't undermine social change, but is socially responsible. The ad can cause kids to get into being active and eating a balance breakfast. 

Kellogg's Frosted Flakes Paper AD 4

Product: Kellogg’s Frosted Flakes

Time Period: Published in 2012

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: Baseball Sport Fans

Type of Claim:

·         The Vague Claim

• The slogan, “They’re GR-R-REAT!” is not really separating the product from others. A lot of cereals are great.

·         The Endorsement Claim

• A celebrity sports player is featured on the ad.

·         Bribery

• The ad offers a free baseball player poster when you buy the cereal.

Persuasive Appeals:

·         Pathos

o   The tiger is a cartoon which would make kids happy and the baseball play, Ken Griffey, is smiling which strikes a happy emotion.

·         Ethos

o   Uses a famous baseball player, Ken Griffey, from the Seattle Mariners as their credibility source.

·         Logos

o   Mentions FAT FREE, meaning the cereal is healthy.

Possible Consequences:

                                 Hate on the celebrity if someone doesn’t like the cereal; people take celebrities into consideration so if someone is a fan of the celebrity presented and the cereal doesn’t meet up to the expectations that had for it, it’s bad publicity for the celebrity as well as the brand Kellogg. Message can be unrealistic, Kellogg using the slogan, “They’re Gr-r-reat!” can be misleading.  The ad is socially responsible, due to the fact that it’s targeting a sports audience. So for them to market their cereal is telling sports fans and kids to get active and have a balanced breakfast by eating their cereal.   The ad can undermine social change, because they feature a black baseball player on the cover, which can mean that change is happening compared to their ad in the 1950’s, which featured a white baseball player.

Kellogg's Frosted Flakes Paper AD 3

Product: Kellogg’s Frosted Flakes

Time Period: Published in 1950

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: Kids in sports, Baseball Sport Fans

Type of Claim:

·         Plain Folks

• A normal boy in sports is featured in the ad

·         Magic Ingredients

• Sugar is an ingredient they mention so much. Due to the time period, in the 1950’s, the cereals back then wasn’t coated in sugar, so sugar already coated on the cereal is a bonus

Persuasive Appeals:

·         Pathos

o   The tiger is a cartoon which would make kids happy is smiling, which strikes a happy emotion. There is a kid eating which would strike a curiosity emotion, because the boy’s face shows a surprised expression, and consumers might want to see if the cereal actually taste good.

·         Ethos

o   Uses a kid baseball player, which might actually be a kid who is eating the cereal for the first time due to the shocked expression.

·         Logos

No evidence and statistics are used in the ad.

Possible Consequences:

        Message can be unrealistic, Kellogg using the slogan, “They’re Gr-r-reat!” can be misleading. Possible consequences could be people doesn’t like the cereal and they made them buy it.   The ad could undermine white stereotypes (racial attacks) because of the baseball emphasis. Around that time Jackie Robinson was coming into the league and it was a huge uprising of racial anger. The ad is socially responsible because of the cultural background it could be trying to reach with racial encounters. 

Kellogg's Frosted Flakes Paper AD 2

Product: Kellogg’s Frosted Flakes

Time Period: Published in 1977

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: Comic and Cartoon Fans

Type of Claim:

·         Plain Folk

• Any family can enjoy reading comics and eat cereal.

Persuasive Appeals:

·         Pathos

o   The ad contains a comic of the Kellogg’s Frosted Flakes Cereal which can spark a happy emotion to comic and cartoon lovers

·         Ethos

o   No ethos is used.

·         Logos

o   No logos is used.

Possible Consequences: 
              Message can be unrealistic, Kellogg using the words, “Gr-r-reat Golden Treasure” can be misleading. Mentioning that it can be great for breakfast or snacks can be false to those of consumers, they’re could be a huge opinionated argument against both claims. Some may prefer cereal for dinner opposed to just breakfast. This ad is socially responsible because of the fact that a comic is viewed by a vast majority audience, so putting inappropriate words can cause a huge scandal.  The advertisement doesn’t undermine social changes.