1985 Kellogg's Frosted Flakes Commercial
Product: Kellogg’s Frosted Flakes
Time Period: Published in 1985
Purpose: Kellogg’s convincing people to buy their cereal.
Target Audience: Surfers
Type of Claim:
·
The Vague Claim
o
The slogan, “They’re GR-R-REAT!” is not really
separating the product from others. A lot of cereals are great.
·
Plain Folks
o
The message is to let people overcome their
fears, the commercial tells the person to bring out the tiger in you. “You,”
can mean any reserved, or fearful person from any ordinary family.
·
The Endorsement or Testimonial
o
The boy
talking to the tiger could be an actual boy who likes Frosted Flakes.
·
The Compliment the Consumer Claim
o
Tony mentions to the boy that “they’ll do great”
against the taunting boys on the beach because of the fact that they eat
Frosted Flakes.
·
The “So What” Claim
o
The ad mentions that the cereal contains
vitamins, but there are other cereals that have vitamins in them too.
·
The “We’re Unique and We’re Different” Claim
o
The ad mentions the “secret” sugar coating to
the cereal as if no other cereal has it.
· Magic Ingredients
Persuasive Appeals:
·
Pathos
o
The tiger is a cartoon, the encouragement the
tigers gives, and the smiling in the commercial which would make kids happy.
·
Ethos
o
The boy in the commercial could be a real boy giving
a testimony.
·
Logos
o
The ad mentions that there are vitamins in the
cereal.
Possible Consequences:
Message can be unrealistic, Kellogg using the
slogan, “They’re Gr-r-reat!” can be misleading. This ad can undermine social change because of the racial stereotypes, with the way the actors talk. Putting together a blonde being a surfer and talking a certain way. The possible consequences is stereotyping and a huge counterattack against it. The ad is socially responsible, due to the fact
that it’s targeting a sports audience. So for them to market their cereal is
telling sports fans and kids to get active and have a balanced breakfast by
eating their cereal.
No comments:
Post a Comment