Product: Kellogg’s Frosted Flakes
Time Period: Published in 1977
Purpose: Kellogg’s convincing people to buy their cereal.
Target Audience: Comic and Cartoon Fans
Type of Claim:
·
Plain Folk
- Any family can enjoy reading comics and eat cereal.
Persuasive Appeals:
·
Pathos
o
The ad contains a comic of the Kellogg’s Frosted
Flakes Cereal which can spark a happy emotion to comic and cartoon lovers
·
Ethos
o
No ethos is used.
·
Logos
o
No logos is used.
Possible Consequences:
Message can be unrealistic, Kellogg using the words, “Gr-r-reat Golden Treasure” can be misleading. Mentioning that it can be great for breakfast or snacks can be false to those of consumers, they’re could be a huge opinionated argument against both claims. Some may prefer cereal for dinner opposed to just breakfast. This ad is socially responsible because of the fact that a comic is viewed by a vast majority audience, so putting inappropriate words can cause a huge scandal. The advertisement doesn’t undermine social changes.
Message can be unrealistic, Kellogg using the words, “Gr-r-reat Golden Treasure” can be misleading. Mentioning that it can be great for breakfast or snacks can be false to those of consumers, they’re could be a huge opinionated argument against both claims. Some may prefer cereal for dinner opposed to just breakfast. This ad is socially responsible because of the fact that a comic is viewed by a vast majority audience, so putting inappropriate words can cause a huge scandal. The advertisement doesn’t undermine social changes.
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