Kellogg's Frosted Flakes Paper AD 3

Product: Kellogg’s Frosted Flakes

Time Period: Published in 1950

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: Kids in sports, Baseball Sport Fans

Type of Claim:

·         Plain Folks

• A normal boy in sports is featured in the ad

·         Magic Ingredients

• Sugar is an ingredient they mention so much. Due to the time period, in the 1950’s, the cereals back then wasn’t coated in sugar, so sugar already coated on the cereal is a bonus

Persuasive Appeals:

·         Pathos

o   The tiger is a cartoon which would make kids happy is smiling, which strikes a happy emotion. There is a kid eating which would strike a curiosity emotion, because the boy’s face shows a surprised expression, and consumers might want to see if the cereal actually taste good.

·         Ethos

o   Uses a kid baseball player, which might actually be a kid who is eating the cereal for the first time due to the shocked expression.

·         Logos

No evidence and statistics are used in the ad.

Possible Consequences:

        Message can be unrealistic, Kellogg using the slogan, “They’re Gr-r-reat!” can be misleading. Possible consequences could be people doesn’t like the cereal and they made them buy it.   The ad could undermine white stereotypes (racial attacks) because of the baseball emphasis. Around that time Jackie Robinson was coming into the league and it was a huge uprising of racial anger. The ad is socially responsible because of the cultural background it could be trying to reach with racial encounters.