Monday, October 19, 2015

Kellogg's Frosted Flakes Paper AD 2




Product: Kellogg’s Frosted Flakes
Time Period: Published in 1977
Purpose: Kellogg’s convincing people to buy their cereal.
Target Audience: Comic and Cartoon Fans
Type of Claim:
·         Plain Folk
  • Any family can enjoy reading comics and eat cereal.

Persuasive Appeals:
·         Pathos
o   The ad contains a comic of the Kellogg’s Frosted Flakes Cereal which can spark a happy emotion to comic and cartoon lovers
·         Ethos
o   No ethos is used.
·         Logos
o   No logos is used.

Possible Consequences: 
              Message can be unrealistic, Kellogg using the words, “Gr-r-reat Golden Treasure” can be misleading. Mentioning that it can be great for breakfast or snacks can be false to those of consumers, they’re could be a huge opinionated argument against both claims. Some may prefer cereal for dinner opposed to just breakfast. This ad is socially responsible because of the fact that a comic is viewed by a vast majority audience, so putting inappropriate words can cause a huge scandal.  The advertisement doesn’t undermine social changes. 

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