Product: Kellogg’s Frosted Flakes
Time Period: Published in 1959
Purpose: Kellogg’s convincing people to buy their cereal.
Target Audience: Music Lovers
Type of Claim:
·
The Vague Claim
o
The slogan, “They’re GR-R-REAT!” is not really
separating the product from others. A lot of cereals are great.
·
Plain Folks
o
Any ordinary family could like music and cereal.
·
The “We’re Unique and We’re Different” Claim
o
The ad mentions the “secret” sugar coating to
the cereal as if no other cereal has it.
· · Magic Ingredients
Persuasive Appeals:
·
Pathos
o
The tiger is a cartoon, the humor in the
commercial, and the smiling kids in the commercial which would strike a happy
emotion.
·
Ethos
o
The boys in the commercial could be a real boys giving
a testimony of how much energy the Kellogg’s Frosted Flakes provides.
·
Logos
o
The ad mentions that there are vitamins in the
cereal.
Possible Consequences:
Message can be unrealistic, Kellogg using the
slogan, “They’re Gr-r-reat!” can be misleading. The ad can undermine social change , due to the time period. Only white boys are shown on the commercial. The
ad is socially responsible, due to the fact that it’s trying to point out all the good qualities of eating the cereal to a healthy and balanced lifestyle advantage. A possible consequence is racism due to the time period.
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