Kellogg's Frosted Flakes Video AD 1

Kelloggs Frosted Flakes "High Dive" 30 Sec

https://youtu.be/rbwm0gZhuAk

Product: Kellogg’s Frosted Flakes

Time Period: Published in 2000

Purpose: Kellogg’s convincing people to buy their cereal.

Target Audience: People who are scared, or panicky

Type of Claim:

·         The Vague Claim

• The slogan, “They’re GR-R-REAT!” is not really separating the product from others. A lot of cereals are great.

·         Plain Folks

• The message is to let people overcome their fears, the commercial tells the person to bring out the tiger in you. “You,” can mean any reserved, or fearful person from any ordinary family.

·         The Water is Wet Claim

•   The commercial mentions that Kellogg’s Frosted Flakes can be used as part of a good breakfast. Any cereal can be part of a good breakfast, but it doesn’t mean another cereal isn’t.

Persuasive Appeals:

·         Pathos

o   The tiger is a cartoon which would make kids happy.

·         Ethos

o   No ethos is used.

·         Logos

o   No logos is used.

Possible Consequences:

            Message can be unrealistic, Kellogg using the slogan, “They’re Gr-r-reat!” can be misleading. There are some people out there in the world that can take fandom to the extreme.  A possible consequence is replicating actions. If a kid thinks Tony the Tiger can be brave by jumping off a diving board after eating cereal, a kid may taking that daring risk. This advertisement doesn't undermine social change, but is socially responsible. The ad can cause kids to get into being active and eating a balance breakfast.